Our aim is to provide you with an optimal learning experience, regardless of how this unit is delivered. Teaching will be delivered in line with the most current COVID Safe health guidelines. This may include a mix of online and face-to-face. Please check the learning management system for announcements and updates. Thank you for your flexibility and commitment to studying with Sydney Institute of Higher Education.
Year 3, Semester 2
Typical study commitment:
Students will on average spend 10 hours per week over the teaching period undertaking the teaching, learning and assessment activities for this unit.
Scheduled learning activities:
4 timetabled hours per week, 6 personal study hours per week
Corporate strategies are decisions that have substantial influence on a corporation’s activities. This unit introduces students to corporate strategies that can be used to maximise business values. Students will gain an understanding of how to perform external and internal analysis and achieve competitive advantage. A wide range of strategic management models will be covered in this unit. Students will acquire knowledge and skills in designing and implementing corporate strategies
Unit learning outcomes (ULO)
On the successful completion of this units student will be able to:
Understand theories, models and frameworks for analysing internal and external corporate environments.
Compare competing strategies.
Explore the core competencies, dynamic capability and absorptive capacity of an organisation for designing management strategies.
Design strategic plans for a business or corporation to achieve its short-term and long-term goals.
Organise presentations to explain complex corporate strategic plans.
Topics to be included in the unit
Introduction to strategy concepts and perspectives
External analysis: Opportunities and threats
Internal analysis: Resources and capabilities
Business strategy models
Corporate strategy: Integration and strategic outsourcing
Corporate strategy: Related and unrelated diversification
Governance, social responsibility and ethics
Implementing organisational strategies
Network, partnerships and alliances
Measuring strategic performance
Grading and weighting (% total mark for unit)
Indicative due week
Assessment 1: Group Assignment #1
Assessment 2: Group Assignment #2
Assessment 3: Final Exam
Final exam week
The assessment due weeks provided may change. Your lecturer will clarify the exact assessment requirements, including the due date, at the start of the teaching period.