BUS317 Corporate Strategy

Unit outline

Important Update: Our aim is to provide you with an optimal learning experience, regardless of how this unit is delivered. Teaching will be delivered in line with the most current COVID Safe health guidelines.  This may include a mix of online and face-to-face.  Please check the learning management system for announcements and updates. Thank you for your flexibility and commitment to studying with Sydney Institute of Higher Education.
Enrolment modes: Year 3, Semester 2
Credit point(s): 12.5
EFTSL value: 0.125
Prerequisite: Nil
Typical study commitment: Students will on average spend 10 hours per week over the teaching period undertaking the teaching, learning and assessment activities for this unit.
Scheduled learning activities: 4 timetabled hours per week, 6 personal study hours per week

Unit Description

Corporate strategies are decisions that have substantial influence on a corporation’s activities. This unit introduces students to corporate strategies that can be used to maximise business values. Students will gain an understanding of how to perform external and internal analysis and achieve competitive advantage. A wide range of strategic management models will be covered in this unit. Students will acquire knowledge and skills in designing and implementing corporate strategies


Unit learning outcomes (ULO)   

  On the successful completion of this units student will be able to:
ULO1 Understand theories, models and frameworks for analysing internal and external corporate environments.
ULO2 Compare competing strategies.
ULO3 Explore the core competencies, dynamic capability and absorptive capacity of an organisation for designing management strategies.
ULO4 Design strategic plans for a business or corporation to achieve its short-term and long-term goals.
ULO5 Organise presentations to explain complex corporate strategic plans. 

Topics to be included in the unit

1. Introduction to strategy concepts and perspectives 
2. External analysis: Opportunities and threats 
3. Internal analysis: Resources and capabilities
4. Business strategy models
5. Corporate strategy: Integration and strategic outsourcing
6. Corporate strategy: Related and unrelated diversification
7. Competitive advantage
8. International strategy
9. Governance, social responsibility and ethics
10. Implementing organisational strategies
11. Network, partnerships and alliances
12. Measuring strategic performance

Assessment

Assessment Description Grading and weighting
(% total mark for unit)
Indicative due week
Assessment 1: Group Assignment #1 30% 10
Assessment 2: Group Assignment #2  20% 10
Assessment 3: Final Exam 50% Final exam week

The assessment due weeks provided may change. Your lecturer will clarify the exact assessment requirements, including the due date, at the start of the teaching period.